Media Ownership has a massive influence over the range of
products that are available due to the big six companies which are Universals,
Columbia, Paramount Pictures, 20th Century Fox, Warner bros and
Disney. These six big companies have most of the control over the movie making
industry as they own over 80% of it all.
Due to the big six companies mostly making all of the big
hit movies such as Batman and Transformers they know how to correctly make the
film as they have done it many times before. The main impact it creates is that
all of the films they all have in some way the same element in it, which is
action. They all know by adding some sort of action to the movie it will gain
more interest from audiences. They may make some original story lines and
creative ideas for each film to try and
make a profit but it always will relate to action because each of the big six
companies know that by adding an action element into the movie it will gain
them more viewers and more profit overall.
Warner Bros distributed films such as Batman and Superman
which were films that were based around action and general fighting but films
that were not made by one of the big six such as Twilight which Is also a film
based around romance did bring action into the film due to the fact that they
know that from the films that the big six has made and have all had action
elements in normally make a profit so this shows that the media ownership will
impact how other people will create movies.
The big six dominate the media industry because of the money
they have at their disposal so they can create pure action movies or movies
that aren’t based around action but can still make the quality and effects to a
brilliant standard due to the amount of money they can spend on editing the
film. Smaller film companies must follow the ideas and creations of the big six
so they hope that they can gain a profit if the movie is somewhat based or has
the same idea as one of these movies. Due to the big six having massive budgets
and having control over the movie making industry they can take more risks due
to the amount of money they can spend and already have but barely any small
solo movie making companies will take the risk in there movies due to there
being a massive chance of them not making any profit.
The film Paranormal Activity was made Orin Peli with a very
small budget of $15,000 but then needed to use the funding of Paramount
pictures so they could advertise the film so in the end Paramount Pictures
distributed the film and they made a profit of over $193 million. This shows
media ownership can cause a very small budget film that no one knows about and
turn it into an international success due
to the control and power that the one of the big six’s influence.
In Conclusions media ownership has a massive impact over the
range of products that are available to audiences due the amount of influences
that certain companies have in the movie making industry and it then forces and
encourages other companies to follow and base their ideas around the companies
with power and dominance. Small companies even need the companies with
ownership to help them boost there productions.
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